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Nika with a client during a makeup experience

ABOUT

Hey, I'm Nika

If you can dream it, you can have it—and I’ll show you how.

For over 12 years, I’ve been in the beauty + entertainment world, working with faces you know and stories you don’t

 

I wasn’t born into opportunity or privilege. Back in my small hometown in Bulgaria, I was just another girl with a big dream—one nobody believed in. But deep inside, I knew I was made for more.

With nothing but grit, faith, and a suitcase, I followed my heart to Los Angeles. No roadmap. No safety net. Just a vision.

 

 

I grew up in a family of artists. Surrounded by colors, paintings, and sculptures, art became a part of me from a very young age. There was no question in my mind when my mom asked what schools I would apply to—Art School was the answer.

I prepared intensely and was accepted first on the list out of all candidates. My education allowed me to explore shapes, colors, and the human body in depth, strengthening my connection to fine arts and giving me a powerful foundation for what would later become my work in makeup artistry.

 

At the same time, singing was my biggest passion—and still is to this day.

I started working as a singer at 15, and by 16 I had already founded a rock band. My life became incredibly busy—attending school, performing multiple sets at a restaurant, then heading to a rock club to perform with my band later that night.

The deal with my mom was simple: I could keep working as long as I stayed an A student. She was strict about education—and I kept my side of the deal.

It wasn’t easy. But I loved it.

 

Except for my mom, who has been my biggest supporter and my best friend, I didn’t have much encouragement from others.

I was told that being a singer wasn’t a real job. That I was embarrassing myself. That dreaming about a life in the United States was unrealistic… even crazy.

But I didn’t stop.

 

Right after finishing high school, I was invited to travel abroad with a band. Without hesitation, I said yes—and that’s when my career as a professional singer truly began.

I kept landing opportunities, traveling, performing, and growing. Even when others were waiting months or years for similar chances, doors kept opening for me.

I was hardworking, I learned quickly—but more than anything, I believed in myself. Before I even had the language for it, I was tapping into belief, intention, and manifestation. Later, when I discovered that work more deeply, it all made sense. But at the time, I was simply following that inner knowing—and it kept working in my favor.

 

Throughout those years, I often felt misunderstood. I felt like an outsider because I had big dreams—dreams that didn’t fit into the reality others saw for me.

Until one day… everything shifted.

I found out about a competition happening in Los Angeles. I immediately applied and was accepted.

That was my chance.

To make it happen, I took another contract abroad, saved everything I could, went through the long and challenging visa process, and finally got on a plane.

I arrived in Los Angeles with a heart full of dreams—and $100 in my pocket. I could not hold my tears when the pilot said “Welcome to Los Angeles. If this is home for you, welcome home!” And it truly was.

 

I took the leap believing things would somehow work out.

And piece by piece… they did.

With the help of friends and my mom, I found my footing. I worked, I met incredible people, and slowly began building a life in a place that once felt impossibly far away.

Not long after arriving, I had the opportunity to perform at the Grammy Museum.

I guess I wasn’t so crazy after all.

 

In 2012, my path took a new turn when I decided to pursue makeup artistry professionally.

What started as a creative extension of my artistic background quickly became something much deeper.

I trained, refined my skills, and was given the opportunity to work on a feature film—an experience that ignited my career as a professional makeup artist.

Over the years, I worked on films, commercials, photoshoots, music videos, live broadcasts. I was the makeup artist trusted by celebrities, politicians and high-profile clients.

But what stayed with me the most wasn’t just the work…

It was what I saw happening in my chair.

 

My clients didn’t just need makeup.

They needed to feel confident.


To feel seen.
To feel beautiful—not just on the outside, but within themselves.

I realized I wasn’t just enhancing features…

I was helping women reconnect with their confidence, their presence, and their sense of self.

 

My love for makeup is still very much alive, and I continue to work with select clients who want that personalized, intentional experience.

But my purpose has expanded beyond it.

Because confidence goes so much deeper than how you look.

It shapes how you show up, how you’re perceived, what you allow, and what you create in your life.

 

Throughout the years, people naturally opened up to me—clients, friends, even strangers.

They shared their doubts, their struggles, and their dreams.

And I saw how much people needed support. How much they needed someone to believe in them—sometimes before they could believe in themselves.

Remembering how alone I once felt, I knew I wanted to be that person for others.

 

That’s why I created The Glo-Up Code.

Not just to inspire—but to help you truly see yourself differently.
To build real confidence.
To stop holding yourself back.
To go after the life you actually want.

Because I’ve lived it.

 

Now, years later—as a U.S. citizen, living in Los Angeles and working with incredible people across the beauty and entertainment industry—I can look back and see exactly how it all happened.

Belief. Persistence. Taking the leap. Not giving up.

 

If there’s one thing I hope you take from my story, it’s this:

The dreams you have aren’t random.
They’re there for a reason.

And the woman you’ve been dreaming of, is already inside you!

Create Your Dream Story

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Nika Geneva, Los Angeles, CA 2026

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